Business Impacts of Blogs

Memorandum Topic: Business Impacts of Blogs

Recently the topic of the impacts of blogs in regards to business became a point to clarify for discussion in regards to our business. Before a decision can be made, we should identify a few points. If we were to look at the capacity of blogs we would be discussing many different facets. The primary point to begin the discussion is that impacts of blogs in business is dependent on the nature of the respective business itself. Some businesses will be highly sensitive to blogs in both a positive or negative fashion, while others would not be as significant in impact either way. The point mentioned is in reference to an "all things being equal" scenario. To clarify, this means that if all businesses utilized blogs to an optimal point with search engine optimization and appropriate posting, there would still be a variance in the impact of blogging based on the business itself. 

According to an article from impactbnd.com   (source http://www.impactbnd.com/blogging-business ), "The beauty of this self-published platform is that any business regardless of size or revenue can participate. In fact, according to Hubspot nearly 40% of U.S. companies use a blog for marketing purposes.".

The tie in to the point in the above article in addition to the main topic of the impact of blogs is that even if the impact to a business is minimally favorable, we should exhaust all our resources in an effort for maximum profit. Since the cost of the company blog is minimal and the potential upside, even at a minimum, can be worthwhile, we should endeavor to develop and maintain our companies blog. The point of our business is to maximize value and as responsible agents of the business we must exhaust all possible efforts to do so.

Regards,

AJ Varghese